Ian graduated from Brock University with an Honours Degree in Business Communications. He has four years of marketing/advertising experience, working for the marketing team at the Brock University Students Union and Hughes & Co, Inc. He then joined SOTI, Inc. working for their Global Campaign Management department, and joined Bee Marketing in January of 2022. Ian was a finalist and Master of Ceremonies in the Dobson Case Competition which focused on brand creative, research and strategy.