Brand – Superior Car Wash


Project Overview

The client had recently ventured into a new business, purchasing their first car wash and was looking to create an authentic “old school” car wash experience for their customers. The motto of “they don’t make them like they used to” came to mind and a vintage style authentic ‘customer-first’ style car wash was born.


The Result

An entire brand makeover: The building itself was revamped both interior and exterior, new colours, new furniture, new signage, new logo, new website and add campaigns including social media and radio geotargeting the local community.

The Buzz

With a focus on monthly memberships at a discounted rate, business is booming and in spite of launching a new business in the year prior to the pandemic, the business has seen an overall increase in traffic to the car wash and monthly membership sales. Website:

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